Hard rock racing images4/17/2023 ![]() ![]() ![]() It also comes as F1’s popularity exponentially grows each year, especially within the US, which even led to gaming mecca Las Vegas being greenlighted to host racing beginning in 2023, on the iconic Vegas Strip. The partnership with the F1 team sits alongside an existing allegiance with the NFL’s Miami Dolphins and a collaboration with soccer legend Lionel Messi. “This partnership represents our ongoing commitment to collaborations with the best in class in sports, music and entertainment." "Hard Rock is thrilled to partner with Oracle Red Bull Racing and their culture of winning both on and off the track to bring more dynamic entertainment experiences to our fans,” said Hard Rock International Chairman Jim Allen. Shades required □ Taking in a brand □ track □ /BIngnDDK0T Under the new deal, Hard Rock’s branding will be featured on Oracle Red Bull Racing’s RB18 car, and on the race suits of its drivers, defending F1 World Champion Max Verstappen and two-time grand prix winner Sergio Perez. The deal will see the team bring its experience of virtual racing to fan experiences through bespoke sim racing rigs in select Hard Rock territories. Founded in 2018, the esports squad has since won seven world championship titles across multiple esports racing disciplines. The alliance will also encompass a collaboration with the Red Bull Racing’s Esports Team. “It gives us the opportunity to provide our fans with some incredible experiences, and in turn it plugs the Hard Rock brand directly into a fan base that is expanding at an exceptional rate.” "This agreement with Hard Rock is a landmark for the team,” said Oracle Red Bull Racing Team Principal and CEO, Christian Horner. We’ve teamed up with ahead of the #MiamiGP □ #F1 #RedBullRacing /OBDbw9FM0N This is set to make Hard Rock venues “the go-to race day destination for F1 fans around the world.” “From South Florida's flagship Guitar Hotel at the Seminole Hard Rock Hotel & Casino Hollywood and across its locations in nearly 70 countries and more than 250 communities, Hard Rock's portfolio of hotels, live music venues, signature cafes and casinos provide an unrivaled global opportunity to bring fans of F1 together,” a press release states.Īs the team’s official viewing partner, the new agreement will see Hard Rock and Oracle Red Bull Racing work together “to create inspiring, immersive and exhilarating experiences” for fans, focused on Grand Prix weekends across the 23-race calendar. The multi-year agreement, announced on Thursday, will see Hard Rock join Red Bull Racing in a range of key roles: Official Team and Viewing Partner, which includes integrated resorts, casinos, hotels, restaurants and retail. Hospitality and entertainment giant Hard Rock International has signed a partnership with Formula One racing team Oracle Red Bull Racing in anticipation of F1 arriving in Florida for the inaugural Miami Grand Prix, due to take place on May 8. ![]()
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